Why Advertise with World Art Now? What we offer:
We do not sell books – we market them only, directing book buyers to online retailers & publishers.
Selling and promoting niche art & culture books via conventional means has become increasingly difficult. Bookshop sales have collapsed and bookshops have disappeared. But the market for books has not shrunk. It has increased. The book market AND the promotion of books has gone almost entirely online.
We offer three integrated packages for niche publishers & authors, and others of: targeted mailshots, coordinated with a social media campaign, and exposure on this website – all with direct links so that viewers can immediately click through and BUY the promoted books.
Alternatively, we can offer publishers digital marketing solutions that encompass regular e-mail shots and social media campaigns on a rolling fixed-term basis which can encompass their new books and their back catalogues.
We have the largest, targeted mailshot list for those interested in World Art anywhere. You will reach more potential and likely book buyers with us than by almost any other means.
Most publishers of niche books on the material cultures of the world do not have a problem with distribution anymore, no matter where they are in the world. As long as their books are listed on Amazon then effectively, they have worldwide distribution.
The problem today is not how to distribute your book, but how to let potential buyers know that it has been published, so the problem is one of marketing; not distribution.
We have a very large, custom-built and proprietary-owned database of people interested in the material cultures of the world spread around the world. We can access each of these people on your behalf.
We offer integrated packages for reaching people interested in world arts. It comprises mail-shots, social media campaigns & exposure on our website. Among these components, it is the mailshot that it is the most powerful marketing tool.
Our campaigns offer a direct call to action – the promoted books can be bought immediately. Plus our campaigns allow publishers and authors to raise their profiles around the world with curators, collectors and academics.
We have a carefully curated e-mail contact list of more than 30,000 collectors, curators, educationalists and others drawn from around the world and with a proven interest in Asian, Tribal and other non-Western material culture and art, both non-contemporary & contemporary.
Included on our list are collectors from the US, to the UK, Germany to Singapore, China to Australia, and so on.
Curators at institutions such as the British Museum, the Asian Art Museum in San Francisco, the Musée du Quai Branly – Jacques Chirac in Paris, and the Asian Civilisations Museum in Singapore, also are included.
Targeted e-mail shots to this list promoting new books on world arts. Each e-mail shot is tailor-made and includes a link to Amazon.com so that recipients can click straight through and order the book immediately.
These shots also are ideal for art journal publishers, museums and non-profit galleries wishing to promote exhibitions, and the like.
As part of an e-mail shot campaign, we can arrange a tailor-made social media campaign to promote new World Art books. The main social media routes we use are Instagram and Facebook.
We work closely with a proprietary Instagram account which has more than 6,000 genuine followers, most of whom have a demonstrated interest in Asian, Tribal and other non-Western material culture and art, both non-contemporary & contemporary.
Facebook campaigns centre on promoting and endorsing new books and related products and services via our affiliated accounts and sharing the information with relevant Facebook mutual-interest groups.
Part of our e-mail shot and social media package includes being featured on our World Art Now website. New books are featured on the front page of the website with links through to dedicated pages that include images of the book, editorial content about the book, specification information and most importantly, click through links straight to Amazon or the publisher’s website so that the book can be ordered directly. Packages can also include separate interviews with the author to be placed prominently on the website, again with direct click through links to Amazon or the publisher.
David Owens, author of ‘Burmese Silver Art’, on his experience with World Art Now.
“World Art Now recently promoted my specialist book ‘Burmese Silver Art’ and the results were impressive and tangible – an instant global awareness of the book and a concomitant surge in sales. These results being a testament to the quality of World Art Now’s digital marketing platform and its exceptional network of targeted contacts in the fields of world art and culture.
In practical terms, World Art Now delivers not only professional and uniquely targeted marketing, but its website also provides a direct link to Amazon to review or purchase the book – a critical function for enhancing sales and rewarding both publishers and authors. All in all, the combination of an informative website and targeted email blasts was highly effective for ‘Burmese Silver Art’.
Also, the ethos of World Art Now to help preserve our knowledge of art and culture by promoting specialist publications is inimitably suited to the aspiration of many authors to raise awareness of more enigmatic, yet important, art genre. In this regard, World Art Now was the perfect marketing solution for ‘Burmese Silver Art’. ”
David Owens, Singapore, March 2021.
To discuss rates, contact us at: email@example.com